Babies R Us Introduces New Baby Products Line


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Babies R Us now has it's own official brand of infant care products at its stores. They have always offered a big selection of baby gear for parents-to-be to check out there, not to mention great deals on clothes for the pint-sized fashionistas, and now with their own infant care line, there will be more potential savings available as parents shop for their little ones.The brand includes powdered infantformula, diapers, baby wipes, laundry detergent and purified water at prices said to be up to 50 percent less than comparable brands.

The baby products line began appearing in Babies R Us and Toys R Us stores late last year. “Babies R Us has long been a destination and trusted source for new and expectant parents as they navigate through the early stages of parenthood. We are proud to leverage our position as the baby products authority to offer parents a line of must-haves for their babies from a name they rely on and recognize,” said Jerry Storch, Toys R Us Inc. chairman and CEO. “The Babies R Us line of essentials provides our value-conscious shoppers with a lower-priced alternative that matches the quality of the other trusted brands in our stores.”

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