Let Go of Those Eggos!!



There is trouble a-brewing in frozen waffle land : There is an Eggo Waffle Shortage. Shocking, I know and maybe a tad frightening for all us mommies  who depend on those frozen miracles of breakfast entrees on crazy school mornings (and weekend mornings too.......so I'm not the "hot pancakes on the griddle type mom....what can I say??)

So if you have noticed an empty space in the freezer section at the market....where normally you would find the "Chocolate Chip Eggo Waffles, and The Blueberry Eggo Waffles," and such.....get used to it. And/or find a substitute for the toaster. Kelloggs has posted this statement at the top of their website:

"Some of your favorite Eggo products are out of stock nationally. We are working hard to fix this short-term issue." 

Will it really be short-term however?  I think not. Kelloggs also has a statement saying that this dreaded waffle shortage could last......ready?.......Eight Months! Ack.

So now you are probably feeling sad for my kids. Frozen waffles for breakfast? What kind of mother feeds her hungry children frozen waffles.

I have just this to say:

Sometimes I let my kids eat waffles for lunch too.,


Thankfully, Kelloggs  understands my angst, and have left these words of comfort as well:


"Eggo is working around the clock to bring everyone's favorite waffles back to store shelves as quickly as possible.  We hope to regain full distribution of Eggo products by the middle of 2010. This is a top priority for Kellogg Company."

I feel better. Top priority . Thank-you Kelloggs!

1 comment:

  1. I actually saw that Eggo thing used in a goofy blurb for this instant pancake/waffle batter called Batter Blaster. Clearly they saw an opportunity ... gotta hand it to 'em there. Ha.

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