Kids Books To Replace Happy Meal Toys

Starting next month, McDonald's says they will be replacing those 'coveted' happy meal toys with kids books. The big switch will only be for the first two weeks in November though, and is being done in conjunction with the literacy advocacy group, Reading is Fundamental.


Ironically enough, the books, which will be distributed in McDonald's kids meals from Nov. 1 to Nov. 14, are going to feature original characters in nutrition-themed plots. So while they munch on their happy meals, kids can learn about making healthier eating choices.

The books that will come with the meals were all created specifically for McDonald's and include characters like a voracious goat who struggles to eat right and a diminutive dinosaur who grows tall with good nutrition.

No matter what parents might think of McDonald's happy meals in general, getting kids to read is always a good thing. So I am hoping that the book idea is a big hit and sticks around longer than planned. Or at least makes  return appearances frequently.

If you want to read some tongue in cheek book titles people are coming up with for this campaign, check out the hashtag, #McBooks, on Twitter.


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