Ironically enough, the books, which will be distributed in McDonald's kids meals from Nov. 1 to Nov. 14, are going to feature original characters in nutrition-themed plots. So while they munch on their happy meals, kids can learn about making healthier eating choices.
The books that will come with the meals were all created specifically for McDonald's and include characters like a voracious goat who struggles to eat right and a diminutive dinosaur who grows tall with good nutrition.
No matter what parents might think of McDonald's happy meals in general, getting kids to read is always a good thing. So I am hoping that the book idea is a big hit and sticks around longer than planned. Or at least makes return appearances frequently.
If you want to read some tongue in cheek book titles people are coming up with for this campaign, check out the hashtag, #McBooks, on Twitter.